Blog

Backpacks are one of those accessories that no matter who you are, how old you are, or where you're from, you can find one perfect for you. They come in so many shapes and styles making them a unique accessory. In hip hop, the backpack has become a necessity for rappers. There has even been a genre created called "Backpack Rap" dedicated to the backpackers. Let's take a look at the history of the Backpack in Hip Hop.The backpack originally used for students' school supplies, has far expanded pas …

The Durag became a popular fashion trend around the late 90's into 2000's. All the hottest rappers from Jay Z, Cam'ron, 50 Cent, Nelly, to Eminem rocked the durag and it became a major fashion statement. From the bedroom to the streets to the red carpet, durags have symbolized so much in urban culture and it looks like it is here to stay. Let's rewind back to when the durag became mainstream. From album covers, award shows, basketball games, and red carpet appearances, the durag was everywh …

                                                 THE EVOLUTION OF CAMO IN HIP-HOPSince the late 80s, camouflage has been a staple in hip hop fashion. From Tupac, to Biggie to Beyonce, this print has been a statement piece for our favorite artists for years but we too can get in on the trend and look just as good.                 …